Beyond Blue Oceans: Implications of Entry Time for Actors in New Markets

Mads Vangkilde

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	Strategic Market Creation : A New Perspective on Marketing and Innovation Management
Redaktører	Karin Tollin, Antonella Caru
Antal sider	19
Udgivelsessted	Hoboken
Forlag	Wiley
Publikationsdato	2008
Sider	210-228
ISBN (Trykt)	9780470694275, 9780470725092
Status	Udgivet - 2008

Trykt i løbenummer: 083853

Emneord

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