Benefits Offered By High-end Counterfeits Influence Intentions to Purchase Counterfeits: The Role of Self-presentation

Gülen Sarial Abi, Zeynep Gürhan-Canli

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Abstrakt

Previous research has not paid much attention to the issue of who would buy high-end counterfeits and why. This research extends
prior research by demonstrating that benefits offered by high-end counterfeits influence intentions to purchase high-end counterfeits as
a function of self-presentation.
OriginalsprogEngelsk
TitelAdvances in Consumer Research
RedaktørerZeynep Gürhan-Canli, Cele Otnes, Rui (Juliet) Zhu
ForlagAssociation for Consumer Research
Publikationsdato2012
Udgave40
Sider48-52
StatusUdgivet - 2012
Udgivet eksterntJa

Citationsformater