Benefits of Modularity Strategies: Implications of Decisions and Timing

Poul Kyvsgaard Hansen, Magnus Persson*, Juliana Hsuan

*Corresponding author af dette arbejde

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review


Many companies are managing the complexity of customized products, such as product variants, by implementing product modularity strategy. The modular product structure supports in realizing the potential benefits if it is exploited in relation to customer needs (Market Dimension), configuring to process capabilities and thereby cost and quality (Process Dimension), and configuring to supply chain architecture and thereby speed and predictability in supply and delivery (Supply Chain Dimension). This paper introduces interactive training and learning methods that can reveal and exemplify the complex relationships between efforts and benefits when implementing modular strategies. This approach is comprised of a combination of two parts: a serious play and simulation. The resulting setup based on a real but simple industrial product, the LEGO Collectable Minifigure Series, has demonstrated that the potential qualitative benefits of a modular strategy can be hold up against a synchronized quantitative financial impact assessment. It has been possible to demonstrate the complexity of realizing potential benefits from a modular strategy. In particular, it has been visualized how short-term benefits can differ significant from long-term benefits.
TitelTowards Sustainable Customization: Bridging Smart Products and Manufacturing Systems : Proceedings of the 8th Changeable, Agile, Reconfigurable and Virtual Production Conference (CARV2021) and the 10th World Mass Customization & Personalization Conference (MCPC2021), Aalborg, Denmark, October/November 2021
RedaktørerAnn-Louise Andersen, Rasmus Andersen, Thomas Ditlev Brunoe, Maria Stoettrup Schioenning Larsen, Kjeld Nielsen, Alessia Napoleone, Stefan Kjeldgaard
Antal sider8
ISBN (Trykt)9783030906993, 9783030907020
ISBN (Elektronisk)9783030907006
StatusUdgivet - 2022
Begivenhed8th Changeable, Agile, Reconfigurable and Virtual Production Conference. CARV 2021: Towards Sustainable Customization: Bridging Smart Products and Manufacturing Systems - Aalborg City University, Aalborg, Danmark
Varighed: 29 okt. 20212 nov. 2021
Konferencens nummer: 8


Konference8th Changeable, Agile, Reconfigurable and Virtual Production Conference. CARV 2021
LokationAalborg City University
NavnLecture Notes in Mechanical Engineering

Bibliografisk note

Published online: 01 November 2021.


  • Modularity strategies
  • Interactive approach
  • Financial decisions