Behavioral Economics and Consumption

Lucia A. Reisch, Cass R. Sunstein

    Publikation: Bidrag til bog/antologi/rapportEncyclopædiartikelForskningpeer review

    Abstrakt

    Behavioral economics explores why people sometimes fail to make rational decisions, and how their behavior departs from the predictions of standard economic models. Insights gained from studies in behavioral economics are used in consumer research and consumer policy to understand and improve individuals' decisions about health, wealth, and happiness.
    OriginalsprogEngelsk
    TitelThe Wiley Blackwell Encyclopedia of Consumption and Consumer Studies
    RedaktørerDaniel Thomas Cook, J. Michael Ryan
    UdgivelsesstedChichester
    ForlagWiley
    Publikationsdato2015
    Sider41-44
    ISBN (Trykt)9780470672846
    ISBN (Elektronisk)9781118989463
    DOI
    StatusUdgivet - 2015

    Emneord

    • Consumption
    • Decision making
    • Psychology
    • Policy
    • Politics

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