Becoming Ready for Internationalization: The Role of Platformization in the LEGO Group

Robert Lorenz Törmer

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Abstrakt

As digitalization accelerates and companies’ value propositions as well as business processes become increasingly embodied in information systems artefacts, the expandability and extendibility of these artefacts become critical conditions for the possibilities to venture into foreign markets. This short paper reports on the LEGO Group’s venture into China, examining the role of the company’s existing IS landscape during this process. Drawing on the literature on digital platforms, the analysis presents initial findings on how the platformization of a company’s IS landscape enables its internationalization capability.
OriginalsprogEngelsk
TitelProceedings of the 40th International Conference on Information Systems (ICIS)
RedaktørerHelmut Krcmar, Jane Fedorowicz, Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal
Antal sider9
UdgivelsesstedAtlanta, GA
ForlagAssociation for Information Systems. AIS Electronic Library (AISeL)
Publikationsdato2019
Artikelnummer2863
ISBN (Elektronisk)9780996683197
StatusUdgivet - 2019
BegivenhedThe 40th International Conference on Information Systems. ICIS 2019: Information Systems - The Heart of Innovation Ecosystems - International Congress Center Munich (ICM), Munich, Tyskland
Varighed: 15 dec. 201918 dec. 2019
Konferencens nummer: 40
https://icis2019.aisconferences.org/

Konference

KonferenceThe 40th International Conference on Information Systems. ICIS 2019
Nummer40
LokationInternational Congress Center Munich (ICM)
Land/OmrådeTyskland
ByMunich
Periode15/12/201918/12/2019
Internetadresse
NavnProceedings of the International Conference on Information Systems
ISSN0000-0033

Emneord

  • Internationalization
  • Platformization
  • Digital platforms

Citationsformater