Barriers of Purchasing Departments Involvement in Marketing Service Procurement

Lydia Bals, Evi Hartmann, Thomas Ritter

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	Industrial Marketing Management
Sider (fra-til)	892-902
ISSN	0019-8501
DOI	https://doi.org/10.1016/j.indmarman.2009.06.010
Status	Udgivet - 9 okt. 2009

Adgang til dokumentet

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title = "Barriers of Purchasing Departments Involvement in Marketing Service Procurement",

author = "Lydia Bals and Evi Hartmann and Thomas Ritter",

year = "2009",

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T1 - Barriers of Purchasing Departments Involvement in Marketing Service Procurement

AU - Bals, Lydia

AU - Hartmann, Evi

AU - Ritter, Thomas

PY - 2009/10/9

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DO - 10.1016/j.indmarman.2009.06.010

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