@inbook{d43fc89ea2414012a6fd840972a7fb03,
title = "Authentizit{\"a}t im Onlinereputationsmanagement: Zur Rolle von Dialogbereitschaft und aufrichtigem Interesse an der Kundenbeziehung",
author = "Sonja Utz and Friederike Schultz",
year = "2013",
language = "Tysk",
isbn = "9783779930013",
series = "Kommunikations- und Medienethik",
publisher = "Juventa Verlag",
pages = "169--181",
editor = "\{Emmer \}, \{Martin \} and \{Filipovic \}, \{Alexander \} and \{Schmidt \}, \{Jan-Hinrik \} and Stapf, \{Ingrid \}",
booktitle = "Echtheit, Wahrheit, Ehrlichkeit",
address = "Tyskland",
}