Augmented Reality as a Technology Bringing Interactivity to Print Products

Anu Seisto, Maiju Aikala, Ravi Vatrapu, Timo Kuula

    Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

    Resumé

    Augmented Reality (AR) is the technique of superimposing virtual objects in the user's view of the real world, providing a novel visualization technology for a wide range of applications. Hence, it is a user interface technology that combines the perception of real environments with digital, virtual information. AR is also a promising tool for creating playfulness connected to printed items. In this study we present one example of creating an interactive and playful advertisement for a printed magazine by innovating possible outcomes together with a publisher (Aller), an advertiser (brand owner, Sinebrychoff) and technology experts (Undo and VTT). The whole process was carried out in close contact with the readers and their viewpoints were taken into account in several parts of the design process. Based on the results, more than the easiness of the application, the readers of the magazine studied valued the inspiration and connectedness that the use of the application offered. The overall rating of the application was positive and encouraging for the future use of the technology. It may also be concluded that the use of AR applications in conjunction with print products makes it possible to expand the scope of the traditional marketing mix.

    OriginalsprogEngelsk
    TitelAdvances in Printing and Media Technology
    RedaktørerNils Enlund, Mladen Lovreček
    Antal sider10
    Udgivelses stedDarmstadt
    ForlagInternational Association of Research Organizations for the Information, Media and Graphic Arts Industries
    Publikationsdato2012
    ISBN (Trykt)3981270452, 9783981270457
    StatusUdgivet - 2012
    BegivenhedThe 39th International Research Conference of the International Association of Research Organizations for the Information, Media and Graphic Arts Industries (iarigai) - The Best Western Premier Hotel Slon, Ljubljana, Slovenien
    Varighed: 9 sep. 201212 sep. 2012
    Konferencens nummer: 39
    http://www.iarigai-ljubljana.org/

    Konference

    KonferenceThe 39th International Research Conference of the International Association of Research Organizations for the Information, Media and Graphic Arts Industries (iarigai)
    Nummer39
    LokationThe Best Western Premier Hotel Slon
    LandSlovenien
    ByLjubljana
    Periode09/09/201212/09/2012
    Internetadresse
    NavnAdvances in Printing and Media Technology
    Vol/bind39
    ISSN2225-6707

    Bibliografisk note

    CBS Bibliotek har ikke adgang til materialet

    Emneord

    • Augmented reality
    • Hybrid media
    • Mobile services
    • Technology acceptance

    Citer dette

    Seisto, A., Aikala, M., Vatrapu, R., & Kuula, T. (2012). Augmented Reality as a Technology Bringing Interactivity to Print Products. I N. Enlund, & M. Lovreček (red.), Advances in Printing and Media Technology Darmstadt: International Association of Research Organizations for the Information, Media and Graphic Arts Industries. Advances in Printing and Media Technology, Bind. 39
    Seisto, Anu ; Aikala, Maiju ; Vatrapu, Ravi ; Kuula, Timo. / Augmented Reality as a Technology Bringing Interactivity to Print Products. Advances in Printing and Media Technology. red. / Nils Enlund ; Mladen Lovreček. Darmstadt : International Association of Research Organizations for the Information, Media and Graphic Arts Industries, 2012. (Advances in Printing and Media Technology, Bind 39).
    @inproceedings{01310c87d4d941ce8c1d2ef5589aecb4,
    title = "Augmented Reality as a Technology Bringing Interactivity to Print Products",
    abstract = "Augmented Reality (AR) is the technique of superimposing virtual objects in the user's view of the real world, providing a novel visualization technology for a wide range of applications. Hence, it is a user interface technology that combines the perception of real environments with digital, virtual information. AR is also a promising tool for creating playfulness connected to printed items. In this study we present one example of creating an interactive and playful advertisement for a printed magazine by innovating possible outcomes together with a publisher (Aller), an advertiser (brand owner, Sinebrychoff) and technology experts (Undo and VTT). The whole process was carried out in close contact with the readers and their viewpoints were taken into account in several parts of the design process. Based on the results, more than the easiness of the application, the readers of the magazine studied valued the inspiration and connectedness that the use of the application offered. The overall rating of the application was positive and encouraging for the future use of the technology. It may also be concluded that the use of AR applications in conjunction with print products makes it possible to expand the scope of the traditional marketing mix.",
    keywords = "Augmented reality, Hybrid media, Mobile services, Technology acceptance",
    author = "Anu Seisto and Maiju Aikala and Ravi Vatrapu and Timo Kuula",
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    year = "2012",
    language = "English",
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    Seisto, A, Aikala, M, Vatrapu, R & Kuula, T 2012, Augmented Reality as a Technology Bringing Interactivity to Print Products. i N Enlund & M Lovreček (red), Advances in Printing and Media Technology. International Association of Research Organizations for the Information, Media and Graphic Arts Industries, Darmstadt, Advances in Printing and Media Technology, bind 39, The 39th International Research Conference of the International Association of Research Organizations for the Information, Media and Graphic Arts Industries (iarigai), Ljubljana, Slovenien, 09/09/2012.

    Augmented Reality as a Technology Bringing Interactivity to Print Products. / Seisto, Anu; Aikala, Maiju; Vatrapu, Ravi; Kuula, Timo.

    Advances in Printing and Media Technology. red. / Nils Enlund; Mladen Lovreček. Darmstadt : International Association of Research Organizations for the Information, Media and Graphic Arts Industries, 2012. (Advances in Printing and Media Technology, Bind 39).

    Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

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    T1 - Augmented Reality as a Technology Bringing Interactivity to Print Products

    AU - Seisto, Anu

    AU - Aikala, Maiju

    AU - Vatrapu, Ravi

    AU - Kuula, Timo

    N1 - CBS Library does not have access to the material

    PY - 2012

    Y1 - 2012

    N2 - Augmented Reality (AR) is the technique of superimposing virtual objects in the user's view of the real world, providing a novel visualization technology for a wide range of applications. Hence, it is a user interface technology that combines the perception of real environments with digital, virtual information. AR is also a promising tool for creating playfulness connected to printed items. In this study we present one example of creating an interactive and playful advertisement for a printed magazine by innovating possible outcomes together with a publisher (Aller), an advertiser (brand owner, Sinebrychoff) and technology experts (Undo and VTT). The whole process was carried out in close contact with the readers and their viewpoints were taken into account in several parts of the design process. Based on the results, more than the easiness of the application, the readers of the magazine studied valued the inspiration and connectedness that the use of the application offered. The overall rating of the application was positive and encouraging for the future use of the technology. It may also be concluded that the use of AR applications in conjunction with print products makes it possible to expand the scope of the traditional marketing mix.

    AB - Augmented Reality (AR) is the technique of superimposing virtual objects in the user's view of the real world, providing a novel visualization technology for a wide range of applications. Hence, it is a user interface technology that combines the perception of real environments with digital, virtual information. AR is also a promising tool for creating playfulness connected to printed items. In this study we present one example of creating an interactive and playful advertisement for a printed magazine by innovating possible outcomes together with a publisher (Aller), an advertiser (brand owner, Sinebrychoff) and technology experts (Undo and VTT). The whole process was carried out in close contact with the readers and their viewpoints were taken into account in several parts of the design process. Based on the results, more than the easiness of the application, the readers of the magazine studied valued the inspiration and connectedness that the use of the application offered. The overall rating of the application was positive and encouraging for the future use of the technology. It may also be concluded that the use of AR applications in conjunction with print products makes it possible to expand the scope of the traditional marketing mix.

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    SN - 9783981270457

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    Seisto A, Aikala M, Vatrapu R, Kuula T. Augmented Reality as a Technology Bringing Interactivity to Print Products. I Enlund N, Lovreček M, red., Advances in Printing and Media Technology. Darmstadt: International Association of Research Organizations for the Information, Media and Graphic Arts Industries. 2012. (Advances in Printing and Media Technology, Bind 39).