Attractiveness in Business Markets: Conceptualization and Propositions

Publikation: Konferencebidrag › Paper › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2007
Antal sider	10
Status	Udgivet - 2007
Begivenhed	23rd IMP Conference, Manchester Business School - Manchester, Storbritannien Varighed: 30 aug. 2007 → 1 sep. 2007 Konferencens nummer: 23

Konference	23rd IMP Conference, Manchester Business School
Nummer	23
Land/Område	Storbritannien
By	Manchester
Periode	30/08/2007 → 01/09/2007

løbenummer: 077519

Emneord

@conference{db950e80a7cf11dc9bb5000ea68e967b,

title = "Attractiveness in Business Markets: Conceptualization and Propositions",

keywords = "udenforomr{\aa}de, leverand{\o}rsamarbejde, B2B-handel, B2B-markedsf{\o}ring, customer attractiveness",

author = "Chris Ellegaard and Thomas Ritter",

note = "l{\o}benummer: 077519; 23rd IMP Conference, Manchester Business School ; Conference date: 30-08-2007 Through 01-09-2007",

year = "2007",

language = "English",

}