ASTAS, an attitudinal measure of STAS effects enabling the comparison and brand media and effects in different periods

Publikation: Working paper › Forskning

Opstilling: 659.1 han
Løbe nr.: 997390
Generelle noter: Også trykt i Media Accountability (HB haves ikke)

Emneord

@techreport{1a84df00c02511db9769000ea68e967b,

title = "ASTAS, an attitudinal measure of STAS effects enabling the comparison and brand media and effects in different periods",

keywords = "REKLAME, REKLAMEKAMPAGNER, REKLAMEEFFEKT, ASTAS, STAS",

author = "Flemming Hansen",

note = "Opstilling: 659.1 han L{\o}be nr.: 997390 Generelle noter: Ogs{\aa} trykt i Media Accountability (HB haves ikke)",

year = "1999",

language = "English",

type = "WorkingPaper",

}

TY - UNPB

T1 - ASTAS, an attitudinal measure of STAS effects enabling the comparison and brand media and effects in different periods

AU - Hansen, Flemming

N1 - Opstilling: 659.1 han Løbe nr.: 997390 Generelle noter: Også trykt i Media Accountability (HB haves ikke)

PY - 1999

Y1 - 1999

KW - REKLAME

KW - REKLAMEKAMPAGNER

KW - REKLAMEEFFEKT

KW - ASTAS

KW - STAS

M3 - Working paper

BT - ASTAS, an attitudinal measure of STAS effects enabling the comparison and brand media and effects in different periods

CY - København

ER -