Assimilative Versus Complementary Effects of Embodied Verticality: Neural and Behavioral Evidence

Massimiliano Ostinelli, David Luna, Torsten Ringberg, Seidi Suurmets

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

Abstrakt

Four experiments resolve apparent discrepancies in previous work on the effects of verticality. Our conceptual model, based on a goal systems framework and supported by experimental and EEG evidence, explains the divergence in past research by introducing the distinction between static and dynamic phenomena in the study of embodied cognition.
OriginalsprogEngelsk
TitelProceedings of the Association for Consumer Research 2020
RedaktørerJennifer Argo, Tina M. Lowrey, Hope Jensen Schau
Antal sider2
UdgivelsesstedDuluth, MN
ForlagAssociation for Consumer Research
Publikationsdato2020
Sider1075-1076
ISBN (Trykt)9780915552818
StatusUdgivet - 2020
Begivenhed2020 ACR Virtual Conference: Can Brands be Sarcastic - Online, Paris, Frankrig
Varighed: 1 okt. 20204 okt. 2020
https://www.acrwebsite.org/web/acr-conference/welcome-new

Konference

Konference2020 ACR Virtual Conference
LokationOnline
Land/OmrådeFrankrig
ByParis
Periode01/10/202004/10/2020
Internetadresse
NavnAdvances in Consumer Research
Vol/bind48
ISSN0098-9258

Citationsformater