Assimilative Versus Complementary Effects of Embodied Verticality: Neural and Behavioral Evidence

Massimiliano Ostinelli; David Luna; Torsten Ringberg; Seidi Suurmets

Assimilative Versus Complementary Effects of Embodied Verticality: Neural and Behavioral Evidence

Massimiliano Ostinelli, David Luna, Torsten Ringberg, Seidi Suurmets

Institut for Afsætningsøkonomi

Publikation: Bidrag til bog/antologi/rapport › Konferenceabstrakt i proceedings › Forskning › peer review

Abstract

Four experiments resolve apparent discrepancies in previous work on the effects of verticality. Our conceptual model, based on a goal systems framework and supported by experimental and EEG evidence, explains the divergence in past research by introducing the distinction between static and dynamic phenomena in the study of embodied cognition.

Originalsprog	Engelsk
Titel	Proceedings of the Association for Consumer Research 2020
Redaktører	Jennifer Argo, Tina M. Lowrey, Hope Jensen Schau
Antal sider	2
Udgivelsessted	Duluth, MN
Forlag	Association for Consumer Research
Publikationsdato	2020
Sider	1075-1076
ISBN (Trykt)	9780915552818
Status	Udgivet - 2020
Begivenhed	2020 ACR Virtual Conference: Can Brands be Sarcastic - Online, Paris, Frankrig Varighed: 1 okt. 2020 → 4 okt. 2020 https://www.acrwebsite.org/web/acr-conference/welcome-new

Konference

Konference	2020 ACR Virtual Conference
Lokation	Online
Land/Område	Frankrig
By	Paris
Periode	01/10/2020 → 04/10/2020
Internetadresse	https://www.acrwebsite.org/web/acr-conference/welcome-new

Navn	Advances in Consumer Research
Vol/bind	48
ISSN	0098-9258

Adgang til dokumentet

https://www.acrwebsite.org/volumes/2662447/volumes/v48/NA-48Licens: Ikke-specificeret

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Persistent link

Citationsformater

Ostinelli, M., Luna, D., Ringberg, T., & Suurmets, S. (2020). Assimilative Versus Complementary Effects of Embodied Verticality: Neural and Behavioral Evidence. I J. Argo, T. M. Lowrey, & H. J. Schau (red.), Proceedings of the Association for Consumer Research 2020 (s. 1075-1076). Association for Consumer Research. https://www.acrwebsite.org/volumes/2662447/volumes/v48/NA-48

Ostinelli, Massimiliano ; Luna, David ; Ringberg, Torsten et al. / Assimilative Versus Complementary Effects of Embodied Verticality : Neural and Behavioral Evidence. Proceedings of the Association for Consumer Research 2020. red. / Jennifer Argo ; Tina M. Lowrey ; Hope Jensen Schau. Duluth, MN : Association for Consumer Research, 2020. s. 1075-1076 (Advances in Consumer Research, Bind 48).

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title = "Assimilative Versus Complementary Effects of Embodied Verticality: Neural and Behavioral Evidence",

abstract = "Four experiments resolve apparent discrepancies in previous work on the effects of verticality. Our conceptual model, based on a goal systems framework and supported by experimental and EEG evidence, explains the divergence in past research by introducing the distinction between static and dynamic phenomena in the study of embodied cognition.",

author = "Massimiliano Ostinelli and David Luna and Torsten Ringberg and Seidi Suurmets",

year = "2020",

language = "English",

isbn = "9780915552818",

series = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

pages = "1075--1076",

editor = "Jennifer Argo and Lowrey, {Tina M.} and Schau, {Hope Jensen}",

booktitle = "Proceedings of the Association for Consumer Research 2020",

address = "United States",

note = "2020 ACR Virtual Conference ; Conference date: 01-10-2020 Through 04-10-2020",

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Ostinelli, M, Luna, D, Ringberg, T & Suurmets, S 2020, Assimilative Versus Complementary Effects of Embodied Verticality: Neural and Behavioral Evidence. i J Argo, TM Lowrey & HJ Schau (red), Proceedings of the Association for Consumer Research 2020. Association for Consumer Research, Duluth, MN, Advances in Consumer Research, bind 48, s. 1075-1076, 2020 ACR Virtual Conference, Paris, Frankrig, 01/10/2020. <https://www.acrwebsite.org/volumes/2662447/volumes/v48/NA-48>

Assimilative Versus Complementary Effects of Embodied Verticality: Neural and Behavioral Evidence. / Ostinelli, Massimiliano; Luna, David; Ringberg, Torsten et al.
Proceedings of the Association for Consumer Research 2020. red. / Jennifer Argo; Tina M. Lowrey; Hope Jensen Schau. Duluth, MN: Association for Consumer Research, 2020. s. 1075-1076 (Advances in Consumer Research, Bind 48).

Publikation: Bidrag til bog/antologi/rapport › Konferenceabstrakt i proceedings › Forskning › peer review

TY - ABST

T1 - Assimilative Versus Complementary Effects of Embodied Verticality

T2 - 2020 ACR Virtual Conference

AU - Ostinelli, Massimiliano

AU - Luna, David

AU - Ringberg, Torsten

AU - Suurmets, Seidi

PY - 2020

Y1 - 2020

N2 - Four experiments resolve apparent discrepancies in previous work on the effects of verticality. Our conceptual model, based on a goal systems framework and supported by experimental and EEG evidence, explains the divergence in past research by introducing the distinction between static and dynamic phenomena in the study of embodied cognition.

AB - Four experiments resolve apparent discrepancies in previous work on the effects of verticality. Our conceptual model, based on a goal systems framework and supported by experimental and EEG evidence, explains the divergence in past research by introducing the distinction between static and dynamic phenomena in the study of embodied cognition.

M3 - Conference abstract in proceedings

SN - 9780915552818

T3 - Advances in Consumer Research

SP - 1075

EP - 1076

BT - Proceedings of the Association for Consumer Research 2020

A2 - Argo, Jennifer

A2 - Lowrey, Tina M.

A2 - Schau, Hope Jensen

PB - Association for Consumer Research

CY - Duluth, MN

Y2 - 1 October 2020 through 4 October 2020

ER -