Assimilative Versus Complementary Effects of Embodied Verticality: Neural and Behavioral Evidence

Massimiliano Ostinelli; David Luna; Torsten Ringberg; Seidi Suurmets

Assimilative Versus Complementary Effects of Embodied Verticality: Neural and Behavioral Evidence

Massimiliano Ostinelli, David Luna, Torsten Ringberg^*, Seidi Suurmets

^*Corresponding author af dette arbejde

Institut for Afsætningsøkonomi

Publikation: Konferencebidrag › Paper › Forskning › peer review

Abstract

Four experiments resolve apparent discrepancies in previous work on the effects of verticality. Our conceptual model, based on a goal systems framework and supported by experimental and EEG evidence, explains the divergence in past research by introducing the distinction between static and dynamic phenomena in the study of embodied cognition.

Originalsprog	Engelsk
Publikationsdato	2020
Status	Udgivet - 2020
Begivenhed	2020 ACR Virtual Conference: Can Brands be Sarcastic - Online, Paris, Frankrig Varighed: 1 okt. 2020 → 4 okt. 2020 https://www.acrwebsite.org/web/acr-conference/welcome-new

Konference

Konference	2020 ACR Virtual Conference
Lokation	Online
Land/Område	Frankrig
By	Paris
Periode	01/10/2020 → 04/10/2020
Internetadresse	https://www.acrwebsite.org/web/acr-conference/welcome-new

Handle.net

Persistent link

Citationsformater

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title = "Assimilative Versus Complementary Effects of Embodied Verticality: Neural and Behavioral Evidence",

abstract = "Four experiments resolve apparent discrepancies in previous work on the effects of verticality. Our conceptual model, based on a goal systems framework and supported by experimental and EEG evidence, explains the divergence in past research by introducing the distinction between static and dynamic phenomena in the study of embodied cognition.",

author = "Massimiliano Ostinelli and David Luna and Torsten Ringberg and Seidi Suurmets",

year = "2020",

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TY - CONF

T1 - Assimilative Versus Complementary Effects of Embodied Verticality

T2 - 2020 ACR Virtual Conference

AU - Ostinelli, Massimiliano

AU - Luna, David

AU - Ringberg, Torsten

AU - Suurmets, Seidi

PY - 2020

Y1 - 2020

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AB - Four experiments resolve apparent discrepancies in previous work on the effects of verticality. Our conceptual model, based on a goal systems framework and supported by experimental and EEG evidence, explains the divergence in past research by introducing the distinction between static and dynamic phenomena in the study of embodied cognition.

M3 - Paper

Y2 - 1 October 2020 through 4 October 2020

ER -