Assessing Incumbents' Risk of Digital Platform Disruption

Carmelo  Cennamo; Lorenzo Diaferia; Aasha Gaur; Gianluca Salviotti

doi:10.17705/2msqe.00059

Assessing Incumbents' Risk of Digital Platform Disruption

Carmelo Cennamo, Lorenzo Diaferia, Aasha Gaur, Gianluca Salviotti

Institut for Strategi og Innovation

Bocconi University

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

525 Downloads (Pure)

Abstract

By re-architecting markets, digital platforms can significantly disrupt incumbents’ businesses. We identify three characteristics of markets that digital platforms exploit to gain a foothold in existing markets: inefficiencies caused by asymmetric, fragmented and complex information; the modular nature of offerings; and unaddressed heterogeneous customer preferences. We provide a tool that incumbents can use not only to assess the risk of digital platform disruption, but also to identify digital platformrelated opportunities

Originalsprog	Engelsk
Artikelnummer	7
Tidsskrift	MIS Quarterly Executive
Vol/bind	21
Udgave nummer	1
Sider (fra-til)	55-74
Antal sider	20
ISSN	1540-1960
DOI	https://doi.org/10.17705/2msqe.00059
Status	Udgivet - mar. 2022

Adgang til dokumentet

10.17705/2msqe.00059Licens: Ikke-specificeret

carmelo_cennamo_et_al_assessing_incumbents_risk_publishersversionForlagets udgivne version, 1,06 MBLicens: Ikke-specificeret

Handle.net

Persistent link

Citationsformater

@article{d85be0ab3fb84e77b0ec7c67be152411,

title = "Assessing Incumbents' Risk of Digital Platform Disruption",

abstract = "By re-architecting markets, digital platforms can significantly disrupt incumbents{\textquoteright} businesses. We identify three characteristics of markets that digital platforms exploit to gain a foothold in existing markets: inefficiencies caused by asymmetric, fragmented and complex information; the modular nature of offerings; and unaddressed heterogeneous customer preferences. We provide a tool that incumbents can use not only to assess the risk of digital platform disruption, but also to identify digital platformrelated opportunities",

author = "Carmelo Cennamo and Lorenzo Diaferia and Aasha Gaur and Gianluca Salviotti",

year = "2022",

month = mar,

doi = "10.17705/2msqe.00059",

language = "English",

volume = "21",

pages = "55--74",

journal = "MIS Quarterly Executive",

issn = "1540-1960",

publisher = "Association for Information Systems",

number = "1",

}

TY - JOUR

T1 - Assessing Incumbents' Risk of Digital Platform Disruption

AU - Cennamo, Carmelo

AU - Diaferia, Lorenzo

AU - Gaur, Aasha

AU - Salviotti, Gianluca

PY - 2022/3

Y1 - 2022/3

N2 - By re-architecting markets, digital platforms can significantly disrupt incumbents’ businesses. We identify three characteristics of markets that digital platforms exploit to gain a foothold in existing markets: inefficiencies caused by asymmetric, fragmented and complex information; the modular nature of offerings; and unaddressed heterogeneous customer preferences. We provide a tool that incumbents can use not only to assess the risk of digital platform disruption, but also to identify digital platformrelated opportunities

AB - By re-architecting markets, digital platforms can significantly disrupt incumbents’ businesses. We identify three characteristics of markets that digital platforms exploit to gain a foothold in existing markets: inefficiencies caused by asymmetric, fragmented and complex information; the modular nature of offerings; and unaddressed heterogeneous customer preferences. We provide a tool that incumbents can use not only to assess the risk of digital platform disruption, but also to identify digital platformrelated opportunities

U2 - 10.17705/2msqe.00059

DO - 10.17705/2msqe.00059

M3 - Journal article

SN - 1540-1960

VL - 21

SP - 55

EP - 74

JO - MIS Quarterly Executive

JF - MIS Quarterly Executive

IS - 1

M1 - 7

ER -