Are You the Same Person When You Speak a Different Language?

Implications of FrameSwitching for Advertising Interpretation

David Luna, Torsten Ringberg, Laura A. Peracchio

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

OriginalsprogEngelsk
TidsskriftBusiness Journal of Hispanic Research
Vol/bind4
Udgave nummer1
Sider (fra-til)69-75
ISSN1945-113X
StatusUdgivet - 2010

Citer dette

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Are You the Same Person When You Speak a Different Language? Implications of FrameSwitching for Advertising Interpretation. / Luna, David; Ringberg, Torsten; Peracchio, Laura A.

I: Business Journal of Hispanic Research, Bind 4, Nr. 1, 2010, s. 69-75.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

TY - JOUR

T1 - Are You the Same Person When You Speak a Different Language?

T2 - Implications of FrameSwitching for Advertising Interpretation

AU - Luna, David

AU - Ringberg, Torsten

AU - Peracchio, Laura A.

PY - 2010

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JO - The Business Journal of Hispanic Research

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