Application of a model for the effectiveness of event marketing

Anne Martensen, Lars Bendtsen, Lars Grønholdt, Martin Juul Jensen

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Abstract

Udgivelsesdato: sep

Originalsprog	Engelsk
Tidsskrift	Journal of Advertising Research
Vol/bind	47
Udgave nummer	3
Sider (fra-til)	283-301
Antal sider	19
ISSN	0021-8499
Status	Udgivet - 2007

@article{56e1ebf0be2b11dc84bd000ea68e967b,

title = "Application of a model for the effectiveness of event marketing",

abstract = "Udgivelsesdato: sep",

keywords = "udenforomr{\aa}de",

author = "Anne Martensen and Lars Bendtsen and Lars Gr{\o}nholdt and {Juul Jensen}, Martin",

year = "2007",

language = "English",

volume = "47",

pages = "283--301",

journal = "Journal of Advertising Research",

issn = "0021-8499",

publisher = "The Advertising Research Foundation",

number = "3",

}

TY - JOUR

T1 - Application of a model for the effectiveness of event marketing

AU - Martensen, Anne

AU - Bendtsen, Lars

AU - Grønholdt, Lars

AU - Juul Jensen, Martin

PY - 2007

Y1 - 2007

N2 - Udgivelsesdato: sep

AB - Udgivelsesdato: sep

KW - udenforområde

M3 - Journal article

SN - 0021-8499

VL - 47

SP - 283

EP - 301

JO - Journal of Advertising Research

JF - Journal of Advertising Research

IS - 3

ER -