Antecedents of Salespeople's Reluctance to Sell Radically New Products

Olli-Pekka Kauppila, Risto Rajala, Annukka Jyrämä

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	Industrial Marketing Management
Udgave nummer	39
Sider (fra-til)	308-316
ISSN	0019-8501
DOI	https://doi.org/10.1016/j.indmarman.2008.11.003
Status	Udgivet - 2010
Udgivet eksternt	Ja

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title = "Antecedents of Salespeople's Reluctance to Sell Radically New Products",

author = "Olli-Pekka Kauppila and Risto Rajala and Annukka Jyr{\"a}m{\"a}",

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T1 - Antecedents of Salespeople's Reluctance to Sell Radically New Products

AU - Kauppila, Olli-Pekka

AU - Rajala, Risto

AU - Jyrämä, Annukka

PY - 2010

Y1 - 2010

U2 - 10.1016/j.indmarman.2008.11.003

DO - 10.1016/j.indmarman.2008.11.003

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JO - Industrial Marketing Management

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