Antecedents of Relational Capital: The Role and Interplay of Organizational and Geographical Proximity

    Publikation: KonferencebidragPaperForskningpeer review

    Abstrakt

    This paper merges economic geography and relational capital perspective in order to analyze the proximity-based antecedents of relational assets in brokerage. It investigates empirically the role and interplay of geographical and cognitive proximity between a broker and her buyers in a quantitative case- study. Its contribution is threefold: first, I distinguish between the effects of cognitive and geographical proximity and explore empirically their interplay on the relational assets. Second, I contribute to the under-researched field of studying the social context of relations by accounting for buyers characteristics. Lastly, I make use the under-researched empirical field of brokers.
    OriginalsprogEngelsk
    Publikationsdato2017
    Antal sider25
    StatusUdgivet - 2017
    BegivenhedDRUID17 Conference - NUY Stern School of Business, New York, USA
    Varighed: 12 jun. 201716 jun. 2017
    Konferencens nummer: 39
    http://druid8.sit.aau.dk/druid/registrant/index/login/cid/23

    Konference

    KonferenceDRUID17 Conference
    Nummer39
    LokationNUY Stern School of Business
    LandUSA
    ByNew York
    Periode12/06/201716/06/2017
    AndetThe DRUID Society Conference 2017
    Internetadresse

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