This paper merges economic geography and relational capital perspective in order to analyze the proximity-based antecedents of relational assets in brokerage. It investigates empirically the role and interplay of geographical and cognitive proximity between a broker and her buyers in a quantitative case- study. Its contribution is threefold: first, I distinguish between the effects of cognitive and geographical proximity and explore empirically their interplay on the relational assets. Second, I contribute to the under-researched field of studying the social context of relations by accounting for buyers characteristics. Lastly, I make use the under-researched empirical field of brokers.
|Status||Udgivet - 2017|
|Begivenhed||DRUID17 Conference - NUY Stern School of Business, New York, USA|
Varighed: 12 jun. 2017 → 16 jun. 2017
Konferencens nummer: 39
|Lokation||NUY Stern School of Business|
|Periode||12/06/2017 → 16/06/2017|
|Andet||The DRUID Society Conference 2017|