Animation effects in online banner ads: An experiment using ELAM

Suzanne C. Beckmann; Torben Hansen; Jakob Thorbech; Lene Matthiesen

Animation effects in online banner ads: An experiment using ELAM

Suzanne C. Beckmann
, Torben Hansen
, Jakob Thorbech
, Lene Matthiesen

Institut for Afsætningsøkonomi

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	Proceedings of the 7th International Conference on Research in Advertising (ICORIA), European Advertising Academy (ICORIA), University of Antwerp Management School, 2008, June 27 th - 28 th, Antwerp.
Antal sider	11
Forlag	European Advertising Academy
Publikationsdato	2008
Status	Udgivet - 2008
Begivenhed	International Conference on Research in Advertising (ICORIA), European Advertising Academy, University of Antwerp Management School - Antwerp, Belgien Varighed: 27 jun. 2008 → 28 jun. 2008 Konferencens nummer: 7

Konference

Konference	International Conference on Research in Advertising (ICORIA), European Advertising Academy, University of Antwerp Management School
Nummer	7
Land/Område	Belgien
By	Antwerp
Periode	27/06/2008 → 28/06/2008

Bibliografisk note

Løbenr. 090617

Emneord

bannerreklamer
animation-edb
elektronisk reklame

Handle.net

Persistent link

Citationsformater

@inproceedings{455520f0c04b11ddab34000ea68e967b,

title = "Animation effects in online banner ads: An experiment using ELAM",

keywords = "bannerreklamer, animation-edb, elektronisk reklame",

author = "Beckmann, \{Suzanne C.\} and Torben Hansen and Jakob Thorbech and Lene Matthiesen",

note = "L{\o}benr. 090617; International Conference on Research in Advertising (ICORIA), European Advertising Academy, University of Antwerp Management School ; Conference date: 27-06-2008 Through 28-06-2008",

year = "2008",

language = "English",

booktitle = "Proceedings of the 7th International Conference on Research in Advertising (ICORIA), European Advertising Academy (ICORIA), University of Antwerp Management School, 2008, June 27 th - 28 th, Antwerp.",

publisher = "European Advertising Academy",

}

Beckmann, SC, Hansen, T, Thorbech, J & Matthiesen, L 2008, Animation effects in online banner ads: An experiment using ELAM. i Proceedings of the 7th International Conference on Research in Advertising (ICORIA), European Advertising Academy (ICORIA), University of Antwerp Management School, 2008, June 27 th - 28 th, Antwerp.. European Advertising Academy, International Conference on Research in Advertising (ICORIA), European Advertising Academy, University of Antwerp Management School, Antwerp, Belgien, 27/06/2008.

Animation effects in online banner ads: An experiment using ELAM. / Beckmann, Suzanne C.; Hansen, Torben; Thorbech, Jakob et al.
Proceedings of the 7th International Conference on Research in Advertising (ICORIA), European Advertising Academy (ICORIA), University of Antwerp Management School, 2008, June 27 th - 28 th, Antwerp.. European Advertising Academy, 2008.

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

TY - GEN

T1 - Animation effects in online banner ads

T2 - International Conference on Research in Advertising (ICORIA), European Advertising Academy, University of Antwerp Management School

AU - Beckmann, Suzanne C.

AU - Hansen, Torben

AU - Thorbech, Jakob

AU - Matthiesen, Lene

N1 - Conference code: 7

PY - 2008

Y1 - 2008

KW - bannerreklamer

KW - animation-edb

KW - elektronisk reklame

M3 - Article in proceedings

BT - Proceedings of the 7th International Conference on Research in Advertising (ICORIA), European Advertising Academy (ICORIA), University of Antwerp Management School, 2008, June 27 th - 28 th, Antwerp.

PB - European Advertising Academy

Y2 - 27 June 2008 through 28 June 2008

ER -