Animation effects in online banner ads: An experiment using ELAM

Suzanne C. Beckmann, Torben Hansen, Jakob Thorbech, Lene Matthiesen

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelProceedings of the 7th International Conference on Research in Advertising (ICORIA), European Advertising Academy (ICORIA), University of Antwerp Management School, 2008, June 27 th - 28 th, Antwerp.
Antal sider11
ForlagEuropean Advertising Academy
Publikationsdato2008
StatusUdgivet - 2008
BegivenhedInternational Conference on Research in Advertising (ICORIA), European Advertising Academy, University of Antwerp Management School - Antwerp, Belgien
Varighed: 27 jun. 200828 jun. 2008
Konferencens nummer: 7

Konference

KonferenceInternational Conference on Research in Advertising (ICORIA), European Advertising Academy, University of Antwerp Management School
Nummer7
LandBelgien
ByAntwerp
Periode27/06/200828/06/2008

Bibliografisk note

Løbenr. 090617

Emneord

  • bannerreklamer
  • animation-edb
  • elektronisk reklame

Citationsformater