Animals in Our Lives: An Interactive Well-being Perspective

Nancy V. Wünderlich, Jill Mosteller, Michael Beverland*, Hilary Downey, Karen Kraus, Meng-Hsien (Jenny) Lin, Henna Syrjälä

*Corresponding author af dette arbejde

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Abstrakt

Humans have long interacted with animals. Recently, market-based responses to societal challenges, including loneliness and mental well-being include the use of animals. Considerable research concerning consumer–animal relationships has also examined the benefits (micro, meso, and macro) of human-animal interaction and companionship. However, much of this research is fragmented and lacks a broader organizing framework. It also suffers from an anthropomorphic bias, whereby the interests of animals are excluded. To address this, we provide a macromarketing perspective on consumer–animal relations and explore the interdependencies of consumer–animal relationships on consumer, animal, and community well-being. We introduce and apply the Interactive Well-Being framework to four contexts –ranging from private to public consumption spaces– that highlight the interdependencies and systems involved in consumer–animal relationships: (1) co-habitation with animals, (2) emotional support animals, (3) working with animals, and (4) animals in commercial service contexts. We discuss the implications of our framework for the resilience of marketing systems and how the framework aligns with alternative economy development.
OriginalsprogEngelsk
TidsskriftJournal of Macromarketing
Antal sider17
ISSN0276-1467
DOI
StatusUdgivet - 18 jan. 2021
Udgivet eksterntJa

Bibliografisk note

Epub ahead of print. Published online: 18. Januar 2021

Emneord

  • Animals
  • Animal wewlfare
  • Quality of life
  • Resilience
  • Well-being

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