Analyzing Effects of Advertising Using Conditional Logistic Regression

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning

Originalsprog	Engelsk
Titel	Branding and Advertising
Redaktører	Lars Bech Christensen, Flemming Hansen
Antal sider	15
Udgivelsessted	Copenhagen
Forlag	Copenhagen Business School Press
Publikationsdato	2003
Sider	133-147
ISBN (Trykt)	8763001187
Status	Udgivet - 2003

Opstilling: 659.18 bra
Løbe nr.: 0310719

Emneord

@inbook{0392b950c02211db9769000ea68e967b,

title = "Analyzing Effects of Advertising Using Conditional Logistic Regression",

keywords = "Reklame, Regressionsanalyser, Brands, K{\o}bsadf{\ae}rd, Teoretisk statistik",

author = "Kristina Birch",

note = "Opstilling: 659.18 bra L{\o}be nr.: 0310719",

year = "2003",

language = "English",

isbn = "8763001187",

pages = "133--147",

editor = "\{Bech Christensen\}, Lars and Flemming Hansen",

booktitle = "Branding and Advertising",

publisher = "Copenhagen Business School Press",

address = "Denmark",

}

TY - CHAP

T1 - Analyzing Effects of Advertising Using Conditional Logistic Regression

AU - Birch, Kristina

N1 - Opstilling: 659.18 bra Løbe nr.: 0310719

PY - 2003

Y1 - 2003

KW - Reklame

KW - Regressionsanalyser

KW - Brands

KW - Købsadfærd

KW - Teoretisk statistik

M3 - Book chapter

SN - 8763001187

SP - 133

EP - 147

BT - Branding and Advertising

A2 - Bech Christensen, Lars

A2 - Hansen, Flemming

PB - Copenhagen Business School Press

CY - Copenhagen

ER -