Analyzing Effects of Advertising Using Conditional Logistic Regression

Kristina Birch

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning

Originalsprog	Engelsk
Titel	Branding and Advertising
Redaktører	Lars Bech Christensen, Flemming Hansen
Antal sider	15
Udgivelsessted	Copenhagen
Forlag	Copenhagen Business School Press
Publikationsdato	2003
Sider	133-147
ISBN (Trykt)	8763001187
Status	Udgivet - 2003

Opstilling: 659.18 bra
Løbe nr.: 0310719

Emneord

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title = "Analyzing Effects of Advertising Using Conditional Logistic Regression",

keywords = "Reklame, Regressionsanalyser, Brands, K{\o}bsadf{\ae}rd, Teoretisk statistik",

author = "Kristina Birch",

note = "Opstilling: 659.18 bra L{\o}be nr.: 0310719",

year = "2003",

language = "English",

isbn = "8763001187",

pages = "133--147",

editor = "{Bech Christensen}, Lars and Flemming Hansen",

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publisher = "Copenhagen Business School Press",

address = "Denmark",

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KW - Købsadfærd

KW - Teoretisk statistik

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BT - Branding and Advertising

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PB - Copenhagen Business School Press

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