Analyzing Corporate Advertisements: Identities of the Seibu Retailing Group

Toyoko Sato

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	Proceedings of The 2008 Academy of Management Annual Meeting : [CD-rom]
Antal sider	32
Forlag	Academy of Management
Publikationsdato	2008
Status	Udgivet - 2008
Begivenhed	The Academy of Management Annual Meeting 2008: The Questions We Ask - Anaheim, California, USA Varighed: 8 aug. 2008 → 13 aug. 2008 Konferencens nummer: 68 http://annualmeeting.aomonline.org/2008/

Konference	The Academy of Management Annual Meeting 2008
Nummer	68
Land/Område	USA
By	Anaheim, California
Periode	08/08/2008 → 13/08/2008
Internetadresse	http://annualmeeting.aomonline.org/2008/

Løbenr.: 085040

Emneord

@inproceedings{a84de7b0c9be11dd8e8d000ea68e967b,

title = "Analyzing Corporate Advertisements: Identities of the Seibu Retailing Group",

keywords = "corporate branding, virksomhedens identitet, reklame, virksomhedskultur, Japan, Seibu Retailing Group",

author = "Toyoko Sato",

note = "L{\o}benr.: 085040; The Academy of Management Annual Meeting 2008 ; Conference date: 08-08-2008 Through 13-08-2008",

year = "2008",

language = "English",

booktitle = "Proceedings of The 2008 Academy of Management Annual Meeting",

publisher = "Academy of Management",

address = "United States",

url = "http://annualmeeting.aomonline.org/2008/",

}

TY - GEN

T1 - Analyzing Corporate Advertisements

T2 - The Academy of Management Annual Meeting 2008

AU - Sato, Toyoko

N1 - Conference code: 68

PY - 2008

Y1 - 2008

KW - corporate branding

KW - virksomhedens identitet

KW - reklame

KW - virksomhedskultur

KW - Japan

KW - Seibu Retailing Group

M3 - Article in proceedings

BT - Proceedings of The 2008 Academy of Management Annual Meeting

PB - Academy of Management

Y2 - 8 August 2008 through 13 August 2008

ER -