An Organization-based View of Strategy and an Integrative Framework of Strategic Management

Just like scholars distinguish two types of firm’s external environment, i.e., competitive and institutional, we make a distinction between two types of firm’s internal environment, i.e., resources and organization. Based on this distinction, we propose an organization-based view of strategy (OBV), not only as a label to unite various organization-related issues within the strategy field, but also as a fourth research paradigm to supplement to three existing paradigms, i.e., industry- or competition-based view (CBV), resource-based view (RBV), and institution-based view (IBV). Bringing the four paradigms together, we transform Mike Peng’s ‘strategy tripod’ into a ‘strategy quadrapod’. By proposing an organization-resource-institution-competition (ORIC) analysis and a situation-action-performance (SAP) framework, we attempt to make a grand integration of the strategy field.