An interview-based measure of short-term advertising effects

Flemming Hansen, Jørgen Kai Olsen

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	International Journal of Advertising
Vol/bind	21
Udgave nummer	4
Sider (fra-til)	455-480
Antal sider	26
ISSN	0265-0487
Status	Udgivet - 2002

Opstilling: Int

Emneord

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title = "An interview-based measure of short-term advertising effects",

keywords = "Reklameeffekt, Reklame, Reklamekampagner, M{\aa}ling, ASTAS",

author = "Flemming Hansen and Olsen, {J{\o}rgen Kai}",

note = "Opstilling: Int",

year = "2002",

language = "English",

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pages = "455--480",

journal = "International Journal of Advertising",

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T1 - An interview-based measure of short-term advertising effects

AU - Hansen, Flemming

AU - Olsen, Jørgen Kai

N1 - Opstilling: Int

PY - 2002

Y1 - 2002

KW - Reklameeffekt

KW - Reklame

KW - Reklamekampagner

KW - Måling

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M3 - Journal article

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VL - 21

SP - 455

EP - 480

JO - International Journal of Advertising

JF - International Journal of Advertising

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