An empirical investigation on an extended model of brand loyalty: LISREL-results from a Danish survey

Jan Møller Jensen, Torben Hansen

Publikation: KonferencebidragPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato2004
StatusUdgivet - 2004
BegivenhedThe 11th International Conference on Retailing and Services Science - Prag, Tjekkiet
Varighed: 10 jul. 200413 jul. 2004
Konferencens nummer: 11

Konference

KonferenceThe 11th International Conference on Retailing and Services Science
Nummer11
LandTjekkiet
ByPrag
Periode10/07/200413/07/2004

Bibliografisk note

Opstilling: 658.804 møl
Løbe nr.: 046121

Emneord

  • Danmark
  • Branding
  • Brand loyalty

Citationsformater