An empirical examination of brand loyalty

Jan Møller Jensen, Torben Hansen

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	Journal of Product and Brand Management
Vol/bind	15
Udgave nummer	7
Sider (fra-til)	442-449
ISSN	1061-0421
Status	Udgivet - 2006

Emneord

@article{e1f4d070f8ad11db9160000ea68e967b,

title = "An empirical examination of brand loyalty",

keywords = "Brand loyalty, K{\o}bsadf{\ae}rd, Forbrugeradf{\ae}rd",

author = "{M{\o}ller Jensen}, Jan and Torben Hansen",

year = "2006",

language = "English",

volume = "15",

pages = "442--449",

journal = "Journal of Product and Brand Management",

issn = "1061-0421",

publisher = "Emerald Group Publishing",

number = "7",

}