An Attitudinal Measure of ad Effects

Flemming Hansen

An Attitudinal Measure of ad Effects

Flemming Hansen

Institut for Afsætningsøkonomi

Publikation: Konferencebidrag › Paper › Forskning › peer review

Abstract

ASTAS is an attitudinal measure of STAS-like effects of different campaigns, brands and media. It is developed in the Nordic countries in the absence of 'real single source data’ and with a media environment dominated by print advertising. It turns out, that the measure has promising qualities, also for use in other than Nordic environments.

Originalsprog	Engelsk
Publikationsdato	2000
Antal sider	14
Status	Udgivet - 2000
Begivenhed	4th ACR Asian-Pacific Conference 2000 - Gold Coast, Australien Varighed: 16 mar. 2000 → 18 mar. 2000 Konferencens nummer: 4

Konference

Konference	4th ACR Asian-Pacific Conference 2000
Nummer	4
Land/Område	Australien
By	Gold Coast
Periode	16/03/2000 → 18/03/2000

Bibliografisk note

Sider: 14

Emneord

Reklameeffekt
Måling
ASTAS
STAS

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Citationsformater

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