An Attitudinal Measure of ad Effects

Flemming Hansen

Publikation: KonferencebidragPaperForskningpeer review

Abstrakt

ASTAS is an attitudinal measure of STAS-like effects of different campaigns, brands and media. It is developed in the Nordic countries in the absence of 'real single source data’ and with a media environment dominated by print advertising. It turns out, that the measure has promising qualities, also for use in other than Nordic environments.
OriginalsprogEngelsk
Publikationsdato2000
Antal sider14
StatusUdgivet - 2000
Begivenhed4th ACR Asian-Pacific Conference 2000 - Gold Coast, Australien
Varighed: 16 mar. 200018 mar. 2000
Konferencens nummer: 4

Konference

Konference4th ACR Asian-Pacific Conference 2000
Nummer4
LandAustralien
ByGold Coast
Periode16/03/200018/03/2000

Bibliografisk note

Sider: 14

Emneord

  • Reklameeffekt
  • Måling
  • ASTAS
  • STAS

Citationsformater