An Approach to Evaluate a Portfolio of Technologies for Licensing Out

Leonardo Santiago, Daniel T. Elói-Santos, Marcela Martinelli, Luciana Hashiba Horta

Publikation: KonferencebidragPaperForskningpeer review

Abstract

In this paper, we investigate how to assess technologies to be licensed out. To this end, we propose an approach that enables large corporations to scrutinize their portfolio of technologies in order to establish values ranges to support a negotiation process. In addition, we offer a rationale for negotiating licensing agreements which relies upon market data and/or economic assessment to couch the valuation. We conclude by highlighting pros and cons of our approach, its potential generalization to other companies, and how it can be used to indicate value drivers to gear the R&D strategy.
OriginalsprogEngelsk
Publikationsdato2011
StatusUdgivet - 2011
Udgivet eksterntJa
BegivenhedThe 18th International Annual EurOMA Conference 2011: Exploring Interfaces - University of Cambridge, Cambridge, Storbritannien
Varighed: 3 jul. 20116 jul. 2011
Konferencens nummer: 18
http://www.euroma2011.org/

Konference

KonferenceThe 18th International Annual EurOMA Conference 2011
Nummer18
LokationUniversity of Cambridge
Land/OmrådeStorbritannien
ByCambridge
Periode03/07/201106/07/2011
Internetadresse

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