An Agency Theory Perspective on the Purchase of Marketing Services

Wendy L. Tate, Lisa M. Ellram, Lydia Bals, Evi Hartmann, Wendy van der Valk

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

    OriginalsprogEngelsk
    TidsskriftIndustrial Marketing Management
    Vol/bind39
    Udgave nummer5
    Sider (fra-til)806-819
    ISSN0019-8501
    DOI
    StatusUdgivet - 2010

    Citer dette

    Tate, Wendy L. ; Ellram, Lisa M. ; Bals, Lydia ; Hartmann, Evi ; Valk, Wendy van der. / An Agency Theory Perspective on the Purchase of Marketing Services. I: Industrial Marketing Management. 2010 ; Bind 39, Nr. 5. s. 806-819.
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    author = "Tate, {Wendy L.} and Ellram, {Lisa M.} and Lydia Bals and Evi Hartmann and Valk, {Wendy van der}",
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    An Agency Theory Perspective on the Purchase of Marketing Services. / Tate, Wendy L.; Ellram, Lisa M.; Bals, Lydia; Hartmann, Evi; Valk, Wendy van der.

    I: Industrial Marketing Management, Bind 39, Nr. 5, 2010, s. 806-819.

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

    TY - JOUR

    T1 - An Agency Theory Perspective on the Purchase of Marketing Services

    AU - Tate, Wendy L.

    AU - Ellram, Lisa M.

    AU - Bals, Lydia

    AU - Hartmann, Evi

    AU - Valk, Wendy van der

    PY - 2010

    Y1 - 2010

    U2 - 10.1016/j.indmarman.2009.08.005

    DO - 10.1016/j.indmarman.2009.08.005

    M3 - Journal article

    VL - 39

    SP - 806

    EP - 819

    JO - Industrial Marketing Management

    JF - Industrial Marketing Management

    SN - 0019-8501

    IS - 5

    ER -