An Agency Theory Perspective on the Purchase of Marketing Services

Wendy L. Tate, Lisa M. Ellram, Lydia Bals, Evi Hartmann, Wendy van der Valk

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	Industrial Marketing Management
Vol/bind	39
Udgave nummer	5
Sider (fra-til)	806-819
ISSN	0019-8501
DOI	https://doi.org/10.1016/j.indmarman.2009.08.005
Status	Udgivet - 2010

Adgang til dokumentet

@article{c094f430c79711dea6a6000ea68e967b,

title = "An Agency Theory Perspective on the Purchase of Marketing Services",

author = "Tate, {Wendy L.} and Ellram, {Lisa M.} and Lydia Bals and Evi Hartmann and Valk, {Wendy van der}",

year = "2010",

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T1 - An Agency Theory Perspective on the Purchase of Marketing Services

AU - Tate, Wendy L.

AU - Ellram, Lisa M.

AU - Bals, Lydia

AU - Hartmann, Evi

AU - Valk, Wendy van der

PY - 2010

Y1 - 2010

U2 - 10.1016/j.indmarman.2009.08.005

DO - 10.1016/j.indmarman.2009.08.005

M3 - Journal article

SN - 0019-8501

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JF - Industrial Marketing Management

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