Advertising Really New Products: The Role of Processing Fluency of Analogies and Its Effects on Consumers' Research

Antonia Erz, Torsten Tomczak, Bo Christensen

Publikation: Konferencebidrag › Paper › Forskning

Originalsprog	Engelsk
Publikationsdato	2011
Antal sider	7
Status	Udgivet - 2011
Begivenhed	The 40th EMAC Annual Conference 2011: The Day After - Inspiration, Innovation, Implementation - University of Ljubljana, Faculty of Economics, Ljubljana, Slovenien Varighed: 24 maj 2011 → 27 maj 2011 Konferencens nummer: 40 http://www2.ef.uni-lj.si/projekti/emac2011//

Konference	The 40th EMAC Annual Conference 2011
Nummer	40
Lokation	University of Ljubljana, Faculty of Economics
Land/Område	Slovenien
By	Ljubljana
Periode	24/05/2011 → 27/05/2011
Internetadresse	http://www2.ef.uni-lj.si/projekti/emac2011//

Handle.net

@conference{1ed4371e9e804a43ba09c524b107e800,

title = "Advertising Really New Products: The Role of Processing Fluency of Analogies and Its Effects on Consumers' Research",

author = "Antonia Erz and Torsten Tomczak and Bo Christensen",

year = "2011",

language = "English",

note = "The 40th EMAC Annual Conference 2011 ; Conference date: 24-05-2011 Through 27-05-2011",

url = "http://www2.ef.uni-lj.si/projekti/emac2011//",

}