@techreport{f8a0f240c02211db9769000ea68e967b,
title = "Advertising beyond Fordism: New Subtle Advertising Strategies, Formats and Contents",
keywords = "Danmark, Reklame, Reklamestrategi",
author = "Roy Langer",
note = "Paper presented at the conference {"}International Research in Advertising{"}, Copenhagen, Denmark, May 2nd-3rd, 2002",
year = "2002",
language = "English",
series = "CCC Working Paper",
publisher = "Center for Corporate Communication. Copenhagen Business School",
number = "2002-1",
address = "Denmark",
type = "WorkingPaper",
institution = "Center for Corporate Communication. Copenhagen Business School",
}