Advertising and Brand Equity

Larry Percy

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning

Originalsprog	Engelsk
Titel	Branding and Advertising
Redaktører	Flemming Hansen, Lars Bech Christensen
Antal sider	10
Udgivelsessted	Copenhagen
Forlag	Copenhagen Business School Press
Publikationsdato	2003
Sider	12-21
ISBN (Trykt)	8763001187
Status	Udgivet - 2003

Opstilling: 659.18 bra
Løbe nr.: 0310719

Emneord

@inbook{031524e0c02211db9769000ea68e967b,

title = "Advertising and Brand Equity",

keywords = "Reklame, Brands, Brand equity",

author = "Larry Percy",

note = "Opstilling: 659.18 bra L{\o}be nr.: 0310719",

year = "2003",

language = "English",

isbn = "8763001187",

pages = "12--21",

editor = "Flemming Hansen and {Bech Christensen}, Lars",

booktitle = "Branding and Advertising",

publisher = "Copenhagen Business School Press",

address = "Denmark",

}