A Value Chain Approach to Marketing Performance Measurement

Lars Grønholdt, Anne Martensen

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskning

OriginalsprogEngelsk
TitelPerformance Measurement and Management: Public and Private : Papers from the Fifth International Conference on Performance Measurement and Management PMA 2006, New Connaught Rooms, UK 25-28 July 2006
RedaktørerAndy Neely, Mike Kennerley, Angela Walters
Publikationsdato2006
Sider305-312
StatusUdgivet - 2006
BegivenhedInternational Conference on Performance Measurement and Management PMA 2006 - , Storbritannien
Varighed: 25 jul. 200628 jul. 2006
Konferencens nummer: 5

Konference

KonferenceInternational Conference on Performance Measurement and Management PMA 2006
Nummer5
Land/OmrådeStorbritannien
Periode25/07/200628/07/2006

Emneord

  • Værdikæde
  • Værdikædeanalyse
  • Markedsføring

Citationsformater