A Typology of Multi-sided Platforms: The Core and the Periphery

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    Abstrakt

    In this paper we address how the composition of a platform impacts the platform’s business model. By platform’s business model we mean platform features, platform architecture and platform governance. To this end, we construct the Platform Business Model Framework. We apply the framework to three exemplary cases which allow us to illustrate the platform heterogeneity and to support new MSPs typology. As examples we include a physical two-sided platform (Gatwick Airport) that adds a third side, a digital one-sided platform transformed into being two-sided (Pingit) and a digital one-sided platform which evolved several steps into being multi-sided (Facebook). Our analysis shows a structural difference between one-sided, two-sided and multi-sided platforms and that platforms consist of a core and potentially also a periphery. The sides of a platform and the ties which connect them can be arranged in several configurations. The particular platform architecture can explain the difficulties in designing a viable business models for platforms.
    OriginalsprogEngelsk
    TitelECIS 2015 Proceedings
    RedaktørerJörg Becker, Jan vom Brocke, Marco De Marco
    Antal sider16
    Udgivelses stedAtlanta, GA
    ForlagAssociation for Information Systems. AIS Electronic Library (AISeL)
    Publikationsdato2015
    Artikelnummer174
    ISBN (Trykt)9783000502842
    DOI
    StatusUdgivet - 2015
    BegivenhedThe 23rd European Conference on Information Systems (ECIS) 2015 - Westfälische Wilhelms-Universität Münster, Münster, Tyskland
    Varighed: 26 maj 201529 maj 2015
    Konferencens nummer: 23
    http://www.ecis2015.eu/

    Konference

    KonferenceThe 23rd European Conference on Information Systems (ECIS) 2015
    Nummer23
    LokationWestfälische Wilhelms-Universität Münster
    LandTyskland
    ByMünster
    Periode26/05/201529/05/2015
    Internetadresse
    NavnProceedings of the European Conference on Information Systems
    ISSN0000-0034

    Emneord

    • Multi-sided platforms
    • MSPs business models
    • Platform architecture
    • Platform governance

    Citationsformater

    Staykova, K. S., & Damsgaard, J. (2015). A Typology of Multi-sided Platforms: The Core and the Periphery. I J. Becker, J. vom Brocke, & M. De Marco (red.), ECIS 2015 Proceedings [174] Association for Information Systems. AIS Electronic Library (AISeL). Proceedings of the European Conference on Information Systems https://doi.org/10.18151/7217486