A Typology of Digital Offerings

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Abstrakt

This paper develops a typology of digital offerings to shed light on the distinct characteristics of this emerging digital phenomenon. Drawing on Roman contract law, the typology focuses on digital rights offered (selling, leasing, partnering, and agencing) and digital assets involved (tangible and intangible). These two dimensions lead to eight archetypes that we illustrate through the diverse Amazon portfolio of digital offerings. The typology sets out to shape the scholarly discourse around digital offering research and practice and to provide a foundation from which the characteristics and mechanisms of digital offering value appropriation can be further understood and operationalized. Ultimately, by rejecting the traditional service vs. product distinction and instead accounting for offering variations based on the intrinsic merits of digital offerings, we are embracing a digital terminology rather than attempting to transfer the terminology of the physical world to the digital realm.
OriginalsprogEngelsk
TitelProceedings of the 55th Hawaii International Conference on System Sciences
Antal sider10
UdgivelsesstedHonolulu
ForlagHawaii International Conference on System Sciences (HICSS)
Publikationsdato2022
ISBN (Elektronisk)9780998133157
DOI
StatusUdgivet - 2022
BegivenhedThe 55th Hawaii International Conference on System Sciences : HISS 2022 - Wailea, USA
Varighed: 3 jan. 20226 jan. 2022
Konferencens nummer: 55
https://hicss.hawaii.edu/

Konference

KonferenceThe 55th Hawaii International Conference on System Sciences
Nummer55
Land/OmrådeUSA
ByWailea
Periode03/01/202206/01/2022
Internetadresse
NavnProceedings of the Annual Hawaii International Conference on System Sciences
ISSN1060-3425

Emneord

  • Digital innovation
  • Transformation
  • And entrepreneurship
  • Contract law
  • Digital offerings
  • Value appropriation

Citationsformater