A Tournament of Value: Strategies of Presentation in Japanese Advertising

Brian Moeran

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	Advertising : Critical Readings: Industry
Redaktører	Brian Moeran
Vol/bind	2
Udgivelsessted	Oxford
Forlag	Berg Publishers
Publikationsdato	2010
Sider	211-230
ISBN (Trykt)	9781847885609
Status	Udgivet - 2010

Handle.net

@inbook{355140d0310111df9273000ea68e967b,

title = "A Tournament of Value: Strategies of Presentation in Japanese Advertising",

author = "Brian Moeran",

year = "2010",

language = "English",

isbn = "9781847885609",

volume = "2",

pages = "211--230",

editor = "Brian Moeran",

booktitle = "Advertising",

publisher = "Berg Publishers",

address = "United Kingdom",

}