A Tool for Testing, Diagnosing and Providing Creative Input for Corporate Communication

Tore Kristensen, Flemming Hansen, Gorm Gabrielsen, Jens Halling

Publikation: Konferencebidrag › Paper › Forskning

Originalsprog	Engelsk
Publikationsdato	2001
Status	Udgivet - 2001
Begivenhed	The 30th EMAC Annual Conference 2001: Rethinking European Marketing - Norwegian School of Economics, Bergen, Norge Varighed: 8 maj 2001 → 11 maj 2001 Konferencens nummer: 30

Konference	The 30th EMAC Annual Conference 2001
Nummer	30
Lokation	Norwegian School of Economics
Land/Område	Norge
By	Bergen
Periode	08/05/2001 → 11/05/2001

Opstilling: 441 kri
Løbe nr.: 016644
Sider: 9

Emneord

@conference{ab988750c02311db9769000ea68e967b,

title = "A Tool for Testing, Diagnosing and Providing Creative Input for Corporate Communication",

keywords = "Virksomhedens kommunikation, Testning, Faktoranalyse",

author = "Tore Kristensen and Flemming Hansen and Gorm Gabrielsen and Jens Halling",

note = "Opstilling: 441 kri L{\o}be nr.: 016644 Sider: 9; The 30th EMAC Annual Conference 2001 ; Conference date: 08-05-2001 Through 11-05-2001",

year = "2001",

language = "English",

}

TY - CONF

T1 - A Tool for Testing, Diagnosing and Providing Creative Input for Corporate Communication

AU - Kristensen, Tore

AU - Hansen, Flemming

AU - Gabrielsen, Gorm

AU - Halling, Jens

N1 - Conference code: 30

PY - 2001

Y1 - 2001

KW - Virksomhedens kommunikation

KW - Testning

KW - Faktoranalyse

M3 - Paper

T2 - The 30th EMAC Annual Conference 2001

Y2 - 8 May 2001 through 11 May 2001

ER -