TY - JOUR
T1 - A Textual Feedback Tool for Empowering Participants in Usability and UX Evaluations
AU - Sivaji, Ashok
AU - Clemmensen, Torkil
AU - Nielsen, Søren Feodor
PY - 2017
Y1 - 2017
N2 - The usability movement has historically always sought to empower end-users of computers, so that they understand what is happening and can control the outcome. In this paper, we develop and evaluate a ‘Textual feedback’ tool for usability and UX evaluation that can be used to empower well-educated, but low-status, users in UX evaluations in countries and contexts with high power distances. The proposed tool contributes to the HCI community’s pool of localized UX evaluation tools. We evaluate the tool with 40 users from two socio-economic groups in real-life UX usability evaluations setting in Malaysia. The results indicate that the Textual Feedback tool may help participants to give their thoughts in UX evaluation in high power distance contexts. In particular, the Textual Feedback tool helps high status females and low status males express more UX problems than they can do with traditional CTA alone. We found that classic concurrent think aloud UX evaluation works fine in high power contexts, but only with the addition of Textual feedback to mitigate the effects of socio-economic status in certain user groups. We suggest that future research on UX evaluation look more into how to empower certain user groups, such as low status female users, in UX evaluations done in high power distance contexts.
AB - The usability movement has historically always sought to empower end-users of computers, so that they understand what is happening and can control the outcome. In this paper, we develop and evaluate a ‘Textual feedback’ tool for usability and UX evaluation that can be used to empower well-educated, but low-status, users in UX evaluations in countries and contexts with high power distances. The proposed tool contributes to the HCI community’s pool of localized UX evaluation tools. We evaluate the tool with 40 users from two socio-economic groups in real-life UX usability evaluations setting in Malaysia. The results indicate that the Textual Feedback tool may help participants to give their thoughts in UX evaluation in high power distance contexts. In particular, the Textual Feedback tool helps high status females and low status males express more UX problems than they can do with traditional CTA alone. We found that classic concurrent think aloud UX evaluation works fine in high power contexts, but only with the addition of Textual feedback to mitigate the effects of socio-economic status in certain user groups. We suggest that future research on UX evaluation look more into how to empower certain user groups, such as low status female users, in UX evaluations done in high power distance contexts.
KW - Empirical studies of user behaviour
KW - Global and cultural considerations
KW - Human-computer interaction in organizations and society
KW - Human-computer interaction theory
KW - Evaluation/methodology
KW - User interface management systems (uims)
KW - Empirical studies of user behaviour
KW - Global and cultural considerations
KW - Human-computer interaction in organizations and society
KW - Human-computer interaction theory
KW - Evaluation/methodology
KW - User interface management systems (uims)
U2 - 10.1080/10447318.2016.1243928
DO - 10.1080/10447318.2016.1243928
M3 - Journal article
SN - 1044-7318
VL - 33
SP - 357
EP - 370
JO - International Journal of Human-Computer Interaction
JF - International Journal of Human-Computer Interaction
IS - 5
ER -