A Six Pack Relationship Portfolio Model: Linking Customer Profitability, Commitment and Growth Potential to Relationship Management

Publikation: Konferencebidrag › Paper › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	1 sep. 2013
Antal sider	8
Status	Udgivet - 1 sep. 2013
Begivenhed	The 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013: Building and Managing Relationships in a Global Network: Challenges and Necessary Capabilities - Georgia State University, Atlanta, GA, USA Varighed: 30 aug. 2013 → 2 sep. 2013 Konferencens nummer: 29 http://imp2013.robinson.gsu.edu/

Konference	The 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013
Nummer	29
Lokation	Georgia State University
Land/Område	USA
By	Atlanta, GA
Periode	30/08/2013 → 02/09/2013
Internetadresse	http://imp2013.robinson.gsu.edu/

Handle.net

@conference{1de85b4961b54d5280497f5ac5a3fd1f,

title = "A Six Pack Relationship Portfolio Model: Linking Customer Profitability, Commitment and Growth Potential to Relationship Management",

author = "Thomas Ritter and Henrik Andersen",

year = "2013",

month = sep,

day = "1",

language = "English",

note = "The 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013 ; Conference date: 30-08-2013 Through 02-09-2013",

url = "http://imp2013.robinson.gsu.edu/",

}