A Six Pack Relationship Portfolio Model: Linking Customer Profitability, Commitment and Growth Potential to Relationship Management

Thomas Ritter, Henrik Andersen

    Publikation: KonferencebidragPaperForskningpeer review

    OriginalsprogEngelsk
    Publikationsdato1 sep. 2013
    Antal sider8
    StatusUdgivet - 1 sep. 2013
    BegivenhedThe 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013: Building and Managing Relationships in a Global Network: Challenges and Necessary Capabilities - Georgia State University, Atlanta, GA, USA
    Varighed: 30 aug. 20132 sep. 2013
    Konferencens nummer: 29
    http://imp2013.robinson.gsu.edu/

    Konference

    KonferenceThe 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013
    Nummer29
    LokationGeorgia State University
    LandUSA
    ByAtlanta, GA
    Periode30/08/201302/09/2013
    Internetadresse

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