A Project-based Lens for Customer Relationship Strategy

Thomas Ritter, Carsten Lund Pedersen

Publikation: Konferencebidrag › Konferenceabstrakt til konference › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2017
Antal sider	2
Status	Udgivet - 2017
Begivenhed	8th Biennial International Conference on Business Market Management - Karl-Franzens-University of Graz, Graz, Østrig Varighed: 6 jul. 2017 → 8 jul. 2017 Konferencens nummer: 8 https://marketing.uni-graz.at/en/research/bmm-emac-2017/

Konference	8th Biennial International Conference on Business Market Management
Nummer	8
Lokation	Karl-Franzens-University of Graz
Land/Område	Østrig
By	Graz
Periode	06/07/2017 → 08/07/2017
Internetadresse	https://marketing.uni-graz.at/en/research/bmm-emac-2017/

Handle.net

@conference{2be50b9b4c774f60bf587402eb177991,

title = "A Project-based Lens for Customer Relationship Strategy",

author = "Thomas Ritter and {Lund Pedersen}, Carsten",

year = "2017",

language = "English",

note = "8th Biennial International Conference on Business Market Management ; Conference date: 06-07-2017 Through 08-07-2017",

url = "https://marketing.uni-graz.at/en/research/bmm-emac-2017/",

}