A Procedure to Measure Corporate Image

Suzanne C. Beckmann; Rune Nielsen

A Procedure to Measure Corporate Image

Suzanne C. Beckmann, Rune Nielsen

Institut for Afsætningsøkonomi

Publikation: Konferencebidrag › Paper › Forskning

Originalsprog	Engelsk
Publikationsdato	2000
Status	Udgivet - 2000
Begivenhed	The 4th International Conference on Corporate Reputation Identity and Competitiveness - København, Danmark Varighed: 18 maj 2000 → 20 maj 2000 Konferencens nummer: 4

Konference

Konference	The 4th International Conference on Corporate Reputation Identity and Competitiveness
Nummer	4
Land/Område	Danmark
By	København
Periode	18/05/2000 → 20/05/2000

Bibliografisk note

Opstilling: 659.44 bec
Løbe nr.: 009120 - se løbenr. 008477

Emneord

Måling
Virksomhedens image
Monopolistisk marked
Softwareindustri
means-end-chains
laddering

Handle.net

Persistent link

Citationsformater

@conference{69fd5f90c02411db9769000ea68e967b,

title = "A Procedure to Measure Corporate Image",

keywords = "M{\aa}ling, Virksomhedens image, Monopolistisk marked, Softwareindustri, means-end-chains, laddering",

author = "Beckmann, {Suzanne C.} and Rune Nielsen",

note = "Opstilling: 659.44 bec L{\o}be nr.: 009120 - se l{\o}benr. 008477; The 4th International Conference on Corporate Reputation Identity and Competitiveness ; Conference date: 18-05-2000 Through 20-05-2000",

year = "2000",

language = "English",

}

TY - CONF

T1 - A Procedure to Measure Corporate Image

AU - Beckmann, Suzanne C.

AU - Nielsen, Rune

N1 - Conference code: 4

PY - 2000

Y1 - 2000

KW - Måling

KW - Virksomhedens image

KW - Monopolistisk marked

KW - Softwareindustri

KW - means-end-chains

KW - laddering

M3 - Paper

T2 - The 4th International Conference on Corporate Reputation Identity and Competitiveness

Y2 - 18 May 2000 through 20 May 2000

ER -