A New Approach to Modeling the Effect of Advertising

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning

Originalsprog	Engelsk
Titel	Rethinking European Marketing : Proceedings from the 30th EMAC conference May 8th-11th 2001, Bergen
Publikationsdato	2001
Sider	10
Status	Udgivet - 2001
Begivenhed	The 30th Annual Conference of the European Marketing Academy. EMAC 2001: Rethinking European Marketing - Norwegian School of Economics, Bergen, Norge Varighed: 8 maj 2001 → 11 maj 2001 Konferencens nummer: 30

Konference	The 30th Annual Conference of the European Marketing Academy. EMAC 2001
Nummer	30
Lokation	Norwegian School of Economics
Land/Område	Norge
By	Bergen
Periode	08/05/2001 → 11/05/2001

Emneord

@inproceedings{b79698d0c02311db9769000ea68e967b,

title = "A New Approach to Modeling the Effect of Advertising",

keywords = "Reklame, Reklameeffekt, Modellering, structural modelling, cause-and-effect simulation",

author = "Anne Martensen and Lars Gr{\o}nholdt and Flemming Hansen",

year = "2001",

language = "English",

pages = "10",

booktitle = "Rethinking European Marketing",

note = "The 30th Annual Conference of the European Marketing Academy. EMAC 2001 ; Conference date: 08-05-2001 Through 11-05-2001",

}

TY - GEN

T1 - A New Approach to Modeling the Effect of Advertising

AU - Martensen, Anne

AU - Grønholdt, Lars

AU - Hansen, Flemming

N1 - Conference code: 30

PY - 2001

Y1 - 2001

KW - Reklame

KW - Reklameeffekt

KW - Modellering

KW - structural modelling

KW - cause-and-effect simulation

M3 - Article in proceedings

SP - 10

BT - Rethinking European Marketing

T2 - The 30th Annual Conference of the European Marketing Academy. EMAC 2001

Y2 - 8 May 2001 through 11 May 2001

ER -