A New Approach to Modeling the Effect of Advertising

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskning

OriginalsprogEngelsk
TitelRethinking European Marketing : Proceedings from the 30th EMAC conference May 8th-11th 2001, Bergen
Publikationsdato2001
Sider10
StatusUdgivet - 2001
BegivenhedThe 30th EMAC Annual Conference 2001: Rethinking European Marketing - Norwegian School of Economics, Bergen, Norge
Varighed: 8 maj 200111 maj 2001
Konferencens nummer: 30

Konference

KonferenceThe 30th EMAC Annual Conference 2001
Nummer30
LokationNorwegian School of Economics
LandNorge
ByBergen
Periode08/05/200111/05/2001

Emneord

  • Reklame
  • Reklameeffekt
  • Modellering
  • structural modelling
  • cause-and-effect simulation

Citationsformater