A Model of Dynamic Strategy-Making: The Yin-Yang Process of Top-Down and Bottom-Up Mechanisms

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    The organizational capacity to cope with unexpected changes remains a fundamental challenge in strategy as global competition and technological innovation increase environmental uncertainty. Conventional strategy-making is often conceived as a sequential linear process where we see it as a non-linear interaction between top-down and bottom-up mechanisms dealing with multiple actions taken throughout the organization over time. It is driven by intension but with a flexible balance between centralized (planned) and decentralized (spontaneous) activities. We adopt the principles of complementary Yin-Yang elements and Zhong Yong balance to explain the time bound interaction between these opposing yet complementary strategy-making mechanisms where tradeoffs and synergies are balanced across hierarchical levels.
    Publikationsdatodec. 2014
    Antal sider11
    StatusUdgivet - dec. 2014
    BegivenhedSMS Special Conference Sydney: Strategic Management in the Asian Century: Dealing with Dynamism, Diversity and Development - Sydney, Australien
    Varighed: 6 dec. 20148 dec. 2014


    KonferenceSMS Special Conference Sydney


    • Adaption
    • Responsiveness
    • Top-down
    • Bottom-up
    • Uncertainty
    • Yin-Yang
    • Zhong Yong


    Andersen, T. J., Hallin, C. A., & Li, X. (2014). A Model of Dynamic Strategy-Making: The Yin-Yang Process of Top-Down and Bottom-Up Mechanisms. Afhandling præsenteret på SMS Special Conference Sydney, Sydney, Australien.