A Model for Structuring Efficient Consumer Response Measures

Jesper Aastrup, Herbert Kotzab, David B. Grant, Christoph Teller, Mogens Bjerre

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelConference proceedings of the 14th International Conference on Research in the Distributive Trades, Saarland University, June 27-29, 2007
RedaktørerJoachim Zente, Dirk Morschett, Hanna Schramm-Klein
Antal sider19
Publikationsdato2007
StatusUdgivet - 2007
BegivenhedThe 14th International Conference om Research in the Distributive Trades, Saarland University - Saarbruecken, Tyskland
Varighed: 27 jun. 200729 jun. 2007
Konferencens nummer: 14

Konference

KonferenceThe 14th International Conference om Research in the Distributive Trades, Saarland University
Nummer14
LandTyskland
BySaarbruecken
Periode27/06/200729/06/2007

Bibliografisk note

løbenummer: 077522

Emneord

  • udenforområde
  • efficient costumer response
  • kunderelationer
  • relationsmarkedsføring
  • Østrig
  • Danmark
  • logistic measures
  • soft measures

Citationsformater