A Model for Structuring Efficient Consumer Response Measures

Jesper Aastrup, Herbert Kotzab, David B. Grant, Christoph Teller, Mogens Bjerre

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

OriginalsprogEngelsk
TidsskriftInternational Journal of Retail and Distribution Management
Vol/bind36
Udgave nummer8
Sider (fra-til)590-606
ISSN0959-0552
DOI
StatusUdgivet - 2008

Emneord

  • efficient customer response
  • kunderelationer
  • relationsmarkedsføring
  • Østrig
  • logistic measures
  • soft measures

Citationsformater