A Long-term Plan for Kalk: The Family Business Map as a Dialogue Tool for Owner-Managers

In this case, the author demonstrates together with the owner-manager of KALK A/S, Mr Rasmus Jorgensen, how to use the Family Business Map to frame a constructive discussion about long-term planning. The Family Business Map is a tool for long-term planning in family firms developed by Professor Morten Bennedsen, INSEAD and Professor Joseph Fan, Chinese University of Hong Kong. It consists of 40 questions regarding assets in the family and roadblocks facing the family firm. The Family Business Map determines that the level of family assets in KALK is high, while the level of roadblocks is severe. It thus recommends Mr Rasmus Jorgensen to maintain family management to utilize the family assets, and bring in investors who can help to eliminate the roadblocks by contributing with capital and new competencies.