@inproceedings{34ccf970e93111dc86d5000ea68e967b,
title = "A framework for communicating with brand communities",
author = "Beckmann, {Suzanne C.} and Martin Gjerl{\o}ff",
year = "2008",
language = "English",
isbn = "9781877156299",
pages = "1710--1716",
editor = "Maree Thyne and Deans, {Kenneth R.} and Juergen Gnoth",
booktitle = "3Rs - Reputation, Responsibility & Relevance",
publisher = "ANZMAC",
note = "The Australian and New Zealand Marketing Academy Conference. ANZMAC 2007 ; Conference date: 03-12-2007 Through 05-12-2007",
}