A Framework for Analyzing Market Management

Publikation: Bidrag til bog/antologi/rapportKonferenceabstrakt i proceedingsForskningpeer review

OriginalsprogEngelsk
Titel2006 AMA Educators’ Proceedings : Enhancing Knowledge Development in Marketing
RedaktørerDhruv Grewal, Michael Levy, R. Krishnan
UdgivelsesstedChicago, IL
ForlagAmerican Marketing Association
Publikationsdato2006
Sider332-333
ISBN (Trykt)0-87757-322-0
StatusUdgivet - 2006
BegivenhedAMA Summer Marketing Educators' Conference. 2006 - Sheraton Chicago Hotel & Towers, Chicago, Ill., USA
Varighed: 4 aug. 20067 aug. 2006

Konference

KonferenceAMA Summer Marketing Educators' Conference. 2006
LokationSheraton Chicago Hotel & Towers
LandUSA
ByChicago, Ill.
Periode04/08/200607/08/2006
NavnAMA Educators Proceedings
Vol/bind17
ISSN0888-1839

Emneord

  • Markedsføring
  • Markedsføringsstrategi

Citationsformater