@inbook{c1e91430f8ad11db9160000ea68e967b,
title = "A Framework for Analyzing Market Management",
keywords = "Markedsf{\o}ring, Markedsf{\o}ringsstrategi",
author = "Thomas Ritter",
year = "2006",
language = "English",
isbn = "0-87757-322-0",
series = "AMA Educators Proceedings",
publisher = "American Marketing Association",
pages = "332--333",
editor = "Grewal, {Dhruv } and Michael Levy and R. Krishnan",
booktitle = "2006 AMA Educators{\textquoteright} Proceedings",
address = "United States",
note = "AMA Summer Marketing Educators' Conference. 2006 ; Conference date: 04-08-2006 Through 07-08-2006",
}